Call of the Mall
The Geography of Shopping by the Author of Why We Buy
Published on 3. January 2005
Book
Paperback/Softback
240 pages
978-0-7432-3592-1 (ISBN)
Description
A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.
More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 209 mm
Width: 145 mm
Thickness: 17 mm
Weight
222 gr
ISBN-13
978-0-7432-3592-1 (9780743235921)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2004
Simon + Schuster LLC
€11.86
Available for download
Person
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.