
Media Today
Mass Communication in a Converging World
Joseph Turow(Author)
Routledge (Publisher)
8th Edition
Published on 13. September 2022
Book
Hardback
532 pages
978-0-367-68032-9 (ISBN)
Shipment within 15-20 days
Description
This eighth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.
For more information on the changes in this latest edition, please click here.
The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television, and video game industries. This new edition includes critical expanded coverage of social media, new forms of both audio and audiovisual media and international case studies, as well as updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.
For more information on the changes in this latest edition, please click here.
Reviews / Votes
Reviews for the previous edition:"Joe Turow's new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.
"The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition!" Matt McAllister, Professor of Media Studies, Penn State University, USA
"Media Today 7 is a comprehensive survey of the world of communication that, unlike most 'intro' textbooks, goes beyond the surface and the latest trends. Turow's text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as a career. He also highlights the major issues, concerns, and challenges to media in our lives, culture, and politics." David D. Perlmutter, Professor of Media & Communication, Texas Tech University, USA
More details
Edition
8th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Undergraduate, Undergraduate Advanced, and Undergraduate Core
Illustrations
154 farbige Abbildungen, 126 Farbfotos bzw. farbige Rasterbilder, 28 farbige Zeichnungen, 31 farbige Tabellen
31 Tables, color; 28 Line drawings, color; 126 Halftones, color; 154 Illustrations, color
Dimensions
Height: 280 mm
Width: 210 mm
Weight
1700 gr
ISBN-13
978-0-367-68032-9 (9780367680329)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
05/2026
9th Edition
Routledge
€252.78
Shipment within 10-20 days
Additional editions

Book
09/2022
8th Edition
Routledge
€115.50
Shipment within 15-20 days

E-Book
09/2022
8th Edition
Routledge
€123.99
Available for download

E-Book
09/2022
8th Edition
Routledge
€123.99
Available for download
Previous edition

Book
10/2019
7th Edition
Routledge
€222.84
Article exhausted; check for reprint
Person
Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania's Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.
Content
Part I: The Nature and Business of Media; 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy; 2. Making Sense of Research on Media Effects and Media Culture; 3. The Business of Media; 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications; 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics; Part II: The Media Industries; 6. The Internet Industry; 7. The Book Industry; 8. The News Industry; 9. The Magazine Industry; 10. The Recording Industry; 11. The Audio Industry; 12. The Movie Industry; 13. The Television and Video Streaming Industry; 14. The Video Game Industry.