Electronic Commerce 2004
A Managerial Perspective: International Edition
3rd Edition
Published on 13. November 2003
Book
Paperback/Softback
752 pages
978-0-13-123015-6 (ISBN)
Description
For undergraduate and graduate courses in Electronic Commerce and Business Issues.
The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.
More details
Edition
3rd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 271 mm
Width: 209 mm
Thickness: 30 mm
Weight
1454 gr
ISBN-13
978-0-13-123015-6 (9780131230156)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
09/2005
4th Edition
Pearson
€60.65
Article exhausted; check for reprint
Previous edition
Efraim Turban | David King | Jae K. Lee
Electronic Commerce 2002
A Managerial Perspective: International Edition
Book
11/2001
2nd Edition
Pearson
€54.46
Article exhausted; check for reprint
Content
I. INTRODUCTION TO E-COMMERCE AND E-MARKETPLACES.
1. Overview of Electronic Commerce.
2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.
Appendix 2A: Build to Order Production.
II. INTERNET CONSUMER RETAILING.
3. Retailing in Electronic Commerce: Products and Services.
4. Consumer Behavior, Online Market Research, and Customer Relationship Management.
5. Online Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
6. Company-Centric B2B and E-Procurement.
Appendix 6A: From Traditional to Internet-Based EDI.
7. Public B2B Exchanges and Portals.
Appendix 7A: Communication Networks and Extranets for B2B.
IV. OTHER EC MODELS AND APPLICATIONS.
8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC.
Appendix 8A: Intranets.
9. E-Government, E-Learning, and Other EC Applications.
10. Mobile Commerce and Pervasive Computing.
V. EC SUPPORT SERVICES.
11. Auctions.
12. E-Commerce Security.
13. Electronic Payment Systems.
14. Order Fulfillment, Content Management, and Other Support Services.
VI. EC STRATEGY AND IMPLEMENTATION.
15. E-Commerce Strategy and Global EC.
16. Launching a Successful Online Business.
17. Legal, Ethical, and Social Impacts of EC.
VII. ONLINE APPLICATION DEVELOPMENT.
18. Building EC Applications and Infrastructure.
ONLINE APPENDIX.
Current EC Research.
ONLINE TECHNICAL APPENDIXES.
A. Infrastructure for Electronic Commerce.
B. Web Page Design and Creation.
C. Web Programming.
D. Software Agents.
ONLINE TUTORIALS.
T1. EC Business Planning.
T2. Building a Storefront.
T3. The Supply Chain and Its Management.
1. Overview of Electronic Commerce.
2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.
Appendix 2A: Build to Order Production.
II. INTERNET CONSUMER RETAILING.
3. Retailing in Electronic Commerce: Products and Services.
4. Consumer Behavior, Online Market Research, and Customer Relationship Management.
5. Online Advertising.
III. BUSINESS-TO-BUSINESS E-COMMERCE.
6. Company-Centric B2B and E-Procurement.
Appendix 6A: From Traditional to Internet-Based EDI.
7. Public B2B Exchanges and Portals.
Appendix 7A: Communication Networks and Extranets for B2B.
IV. OTHER EC MODELS AND APPLICATIONS.
8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC.
Appendix 8A: Intranets.
9. E-Government, E-Learning, and Other EC Applications.
10. Mobile Commerce and Pervasive Computing.
V. EC SUPPORT SERVICES.
11. Auctions.
12. E-Commerce Security.
13. Electronic Payment Systems.
14. Order Fulfillment, Content Management, and Other Support Services.
VI. EC STRATEGY AND IMPLEMENTATION.
15. E-Commerce Strategy and Global EC.
16. Launching a Successful Online Business.
17. Legal, Ethical, and Social Impacts of EC.
VII. ONLINE APPLICATION DEVELOPMENT.
18. Building EC Applications and Infrastructure.
ONLINE APPENDIX.
Current EC Research.
ONLINE TECHNICAL APPENDIXES.
A. Infrastructure for Electronic Commerce.
B. Web Page Design and Creation.
C. Web Programming.
D. Software Agents.
ONLINE TUTORIALS.
T1. EC Business Planning.
T2. Building a Storefront.
T3. The Supply Chain and Its Management.