Electronic Commerce
A Managerial Perspective 2006
4th Edition
Published on 5. September 2005
Book
Hardback
832 pages
978-0-13-185461-1 (ISBN)
Description
For undergraduate and graduate courses in Electronic Commerce.
For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 283 mm
Width: 216 mm
Thickness: 36 mm
Weight
1868 gr
ISBN-13
978-0-13-185461-1 (9780131854611)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
11/2007
5th Edition
Pearson
€108.93
Article exhausted; check for reprint
Previous edition
Efraim Turban | David King | Jae K. Lee
Electronic Commerce 2004
A Managerial Perspective: United States Edition
Book
11/2003
3rd Edition
Pearson
€108.93
Article exhausted; check for reprint
Content
Electronic Commerce 2006 A Managerial Perspective (4E)
Turban/King/Lee/Viehland
Part I Introduction to E-commerce Ch 1 Concepts and Essentials of Electronic Commerce
Ch 2 E-marketplaces and Economic Impacts
Part II B2C EC-Internet Marketing
Ch 3 Retailing in Electronic Commerce (E-Tailing)
Ch 4 Market Research and Advertisement in Electronic Commerce
Part III B2B and C-commerce
Ch 5 Company-Centric B2B
Ch 6 B2B Exchanges and Services
Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce
Part IV Other EC Models and Applications
Ch 8 E-Government, E-learning, C2C, Knowledge Management
Ch 9 Mobile Commerce and Pervasive Computing
Part V EC Support Services
Ch 10 Auctions
Ch 11 E-Commerce Security
Ch 12 Electronic Payment System (B2C, B2B)
Ch 13 Order Fulfillment and Other Support Services
Part VI EC Strategy and Implementation
Ch 14 EC Strategy and Implementation
Ch 15 The Economics of EC
Ch 16 Launching a Successful Internet Business
Ch 17 Legal and Social Impacts and EC Future
Part VII Application Development (Online Only)
Ch 18 Building EC Applications
Online Tutorials
T 1. EC Business Plan
T 2. Supply Chain
Online Appendices
Current EC Research
Technical Appendices
Infrastructure for EC
Web Page Design and Creation
Web Programming
Software Agents
Turban/King/Lee/Viehland
Part I Introduction to E-commerce Ch 1 Concepts and Essentials of Electronic Commerce
Ch 2 E-marketplaces and Economic Impacts
Part II B2C EC-Internet Marketing
Ch 3 Retailing in Electronic Commerce (E-Tailing)
Ch 4 Market Research and Advertisement in Electronic Commerce
Part III B2B and C-commerce
Ch 5 Company-Centric B2B
Ch 6 B2B Exchanges and Services
Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce
Part IV Other EC Models and Applications
Ch 8 E-Government, E-learning, C2C, Knowledge Management
Ch 9 Mobile Commerce and Pervasive Computing
Part V EC Support Services
Ch 10 Auctions
Ch 11 E-Commerce Security
Ch 12 Electronic Payment System (B2C, B2B)
Ch 13 Order Fulfillment and Other Support Services
Part VI EC Strategy and Implementation
Ch 14 EC Strategy and Implementation
Ch 15 The Economics of EC
Ch 16 Launching a Successful Internet Business
Ch 17 Legal and Social Impacts and EC Future
Part VII Application Development (Online Only)
Ch 18 Building EC Applications
Online Tutorials
T 1. EC Business Plan
T 2. Supply Chain
Online Appendices
Current EC Research
Technical Appendices
Infrastructure for EC
Web Page Design and Creation
Web Programming
Software Agents