Marketing Management
Published on 1. December 1990
Book
Paperback/Softback
850 pages
978-0-02-946278-2 (ISBN)
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Target group
College/higher education
Professional and scholarly
Illustrations
glossary, index
Weight
700 gr
ISBN-13
978-0-02-946278-2 (9780029462782)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Donald S. Tull | Lynn R. Kahle
Marketing Management
Book
01/1990
Macmillan USA
€94.22
Article exhausted; check for reprint
Previous edition
Donald S. Tull | Lynn R. Kahle
Marketing Management
Book
01/1990
Macmillan USA
€94.22
Article exhausted; check for reprint