Marketing Management
Macmillan USA (Publisher)
Published on 1. January 1990
Book
Hardback
850 pages
978-0-02-421700-4 (ISBN)
Article exhausted; check for reprint
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (a Pearson Education company)
Target group
College/higher education
Professional and scholarly
Illustrations
glossary, index
Dimensions
Height: 258 mm
Width: 206 mm
Weight
1611 gr
ISBN-13
978-0-02-421700-4 (9780024217004)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Donald S. Tull | Lynn R. Kahle
Marketing Management
Book
12/1990
Prentice Hall International Paperback Editions
€49.65
Article exhausted; check for reprint
Previous edition
Donald S. Tull | Lynn R. Kahle
Marketing Management
Book
12/1990
Prentice Hall International Paperback Editions
€49.65
Article exhausted; check for reprint