The New Typography
2nd Edition
Published on 1. September 2006
Book
Paperback/Softback
288 pages
978-0-520-25012-3 (ISBN)
Description
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
Reviews / Votes
"Probably the most important work on typography and graphic design in the twentieth century." - Carl Zahn, The Museum of Fine Arts, Boston "If you're interested in design and typography, you should buy this book...it's still one of the best typographic how-to books we have." - Adobe Magazine "A comprehensive, practical handbook to guide the typographer.... The tone, here, is that of a master craftsman; practical and informative, it neither avoids detail nor loses sight of broad principles." - Times Literary Supplement "The book is as well worth reading today as it ever was.... Tschichold's lucid writing makes his words timeless." - Photography Annual "An essential text for understanding contemporary trends in visual communication." - Choice "Lucid, logical, impassioned, and challenging." - Journal of Graphic Design"More details
Edition
First Edition
Language
English
Place of publication
Berkerley
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
110 b-w illustrations, 38 three-color illustrations
Dimensions
Height: 211 mm
Width: 152 mm
Thickness: 14 mm
Weight
481 gr
ISBN-13
978-0-520-25012-3 (9780520250123)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Previous edition
Jan Tschichold
The New Typography
Book
11/1998
1st Edition
University of California Press
€26.67
Article exhausted; check for reprint
Persons
Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.
Content
Translator's Foreword--Ruari McLean Introduction to the English-Language Edition--Robin Kinross Foreword to the 2006 Edition--Richard Hendel The New Typography