The New Typography
1st Edition
Published on 30. November 1998
Book
Paperback/Softback
280 pages
978-0-520-07147-6 (ISBN)
Description
This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
More details
Series
Edition
First Edition, (A Centennial Book)
Language
English
Place of publication
Berkerley
United States
Product notice
Paperback (trade)
Illustrations
110 b-w illustrations, 38 three-color illustrations
Dimensions
Height: 210 mm
Width: 135 mm
Thickness: 16 mm
Weight
499 gr
ISBN-13
978-0-520-07147-6 (9780520071476)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Jan Tschichold
The New Typography
Book
09/2006
2nd Edition
University of California Press
€47.50
Shipment within 10-20 days
Persons
Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.