Differentiate or Die
Survival in Our Era of Killer Competition
2nd Edition
Published on 7. March 2008
Book
Hardback
272 pages
978-0-470-22339-0 (ISBN)
Description
Announcing an update of one of the best marketing books of all time.
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.*
Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around.
Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can differentiate anything using compelling, nonbusiness examples to prove this point.
If you've read the First Edition, you'll probably enjoy this new Second Edition even more. For a full understanding of differentiation today, keep this purple copy on your shelf next to the original red one.
*The editors of Soundview Executive Book Summaries.
More details
Edition
2. Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Edition type
New edition
Illustrations
Charts: 3 B&W, 0 Color; Graphs: 1 B&W, 0 Color
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 19 mm
Weight
554 gr
ISBN-13
978-0-470-22339-0 (9780470223390)
Schweitzer Classification
Other editions
Additional editions
E-Book
12/2010
2nd Edition
Wiley
€18.99
Available for download
E-Book
04/2008
2nd Edition
Wiley
€18.99
Available for download
Previous edition
Book
10/2001
1st Edition
Wiley
€19.90
Article exhausted; check for reprint
Persons
Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.
Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.
Content
Chapter 1. The Tyranny Of Choice.
Chapter 2. The Creeping Commoditization Of Categories.
Chapter 3. Whatever Happened To The U.S.P.?
Chapter 4. Reinventing The U.S.P.
Chapter 5. Quality And Customer Orientation Are Rarely Differentiating Ideas.
Chapter 6. Creativity Is Not A Differentiating Idea.
Chapter 7. Price Is Rarely A Differentiating Idea.
Chapter 8. Breadth Of Line Is A Difficult Way To Differentiate.
Chapter 9. The Steps To Differentiation.
Chapter 10. Differentiation Takes Place In The Mind.
Chapter 11. Being First Is A Differentiating Idea.
Chapter 12. Attribute Ownership Is A Way To Differentiate.
Chapter 13. Leadership Is A Way To Differentiate.
Chapter 14. Heritage Is A Differentiating Idea.
Chapter 15. Market Specialty Is A Differentiating Idea.
Chapter 16. Preference Is A Differentiating Idea.
Chapter 17. How A Product Is Made Can Be A Differentiating Idea.
Chapter 18. Being The Latest Can Be A Differentiating Idea.
Chapter 19. Hotness Is A Way To Differentiate.
Chapter 20. Growth Can Destroy Differentiation.
Chapter 21. Differentiation Often Requires Sacrifice.
Chapter 22. Being Different In Different Places.
Chapter 23. Maintaining Your Difference.
Chapter 24. Differentiation In The New World Of Buzz.
Chapter 25. You Can Differentiate Anything.
Chapter 26. Who Is In Charge Of Differentiation?
Epilogue.
Notes.
Index.