Marketing

Find your company's niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them!

Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You'll discover how to:



Build your customer base
Set yourself apart from the competition
Use market research and focus groups to fuel better decisions
Fulfill a basic emotional need for buyers
Determine the correct price point for your offerings
Make the most of your distribution channels
Give customers a reason to switch from your competitors
And much more!

Complete with time-tested marketing strategies, as well as Tracy's trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.