
Mar-Tech
A Marriage Made on Earth
Amit Tiwari(Author)
Notion Press
Published on 4. March 2024
Book
Paperback/Softback
204 pages
979-8-89066-873-8 (ISBN)
Description
"Mar-Tech: a Marriage made on Earth" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.
With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 12 mm
Weight
263 gr
ISBN-13
979-8-89066-873-8 (9798890668738)
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Schweitzer Classification