Strategic Management
Awareness and Change
3rd Edition
Published on 20. February 1997
Book
Paperback/Softback
864 pages
978-1-86152-100-2 (ISBN)
Description
An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.
An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.
An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
index
Dimensions
Height: 248 mm
Width: 197 mm
Thickness: 38 mm
Weight
1406 gr
ISBN-13
978-1-86152-100-2 (9781861521002)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/2001
4th Edition
Cengage Learning EMEA
€69.51
Article exhausted; check for reprint
Previous edition
Book
04/1993
2nd Edition
Cengage Learning EMEA
€24.75
Article exhausted; check for reprint
Content
Part 1 Strategic management: exploring strategic management; a strategic management framework; strategic leadership and decision making; culture and values. Part 2 Strategic awareness: the organizational mission and objectives; strategic success - how are we doing?; company failure interlude - environmental and resource analysis synergy; the business environment; the competitive environment and competitive advantage. Part 3 The content of competitive strategies: competitive advantage through products, processes and service; competitive advantage through people; financial strategy; competitive advantage and information. Part 4 The content of corporate strategy: planning and creating corporate strategy; strategic alternatives and market entry strategies; issues in strategic growth; issues in strategic consolidation and recovery; strategy evaluation and choice. Part 5 Strategy implementation, change and control interlude: strategic implementation; issues in organization structure; corporate strategy and corporate management style; issues in strategic resource management; issues in strategic change management; final thoughts.