Strategic Management
Awareness and Change
2nd Edition
Published on 29. April 1993
Book
Paperback/Softback
784 pages
978-0-412-46340-2 (ISBN)
Description
A comprehensive text which covers the whole range of activities involved in strategic awareness, strategic management and strategic change. It explains the processes underlying the proactive formulation and implementation of strategies; and demonstrates the importance of reacting quickly and effectively in a competitive and turbulent environment. The inclusion of over 100 short cases peppered through the text end-of-chapter exercises and assignments, directed further reading and an accompanying lecturers' support pack make it a powerful, unique and flexible teaching tool. Long range planning described the first edition as "probably the most comprehensive and valuable UK strategic management text available on the market".
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
98 line illustrations, index
Dimensions
Height: 250 mm
Weight
1340 gr
ISBN-13
978-0-412-46340-2 (9780412463402)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/1997
3rd Edition
Cengage Learning EMEA
€62.08
Article exhausted; check for reprint
Content
Part 1 Exploring strategic management: introduction; a strategic management framework; strategic leadership and decision making; culture and values. Part 2 Introduction to strategic awareness: where are we going? how are we doing? analyzing competition; what causes a company to fail? Part 3 Situation analysis: where are our opportunities and threats? marketing as a strategic source; operations as a strategic resource; people as a strategic resource; finance as a strategic resource; information as a strategic resource; where is our competitive advantage? Part 4 Changes in corporate strategy: where do we want to go? what strategic alternatives are available? growth strategies - diversification, acquisition and joint venture; recovery, recession and divestment strategies; management buy-outs; what constitutes a good choice? Part 5 Strategy implementation: strategy and structure; resource management and control; managing change; final thoughts.