Strategic Hospitality Management

Part 1 Introduction: strategic planning in action - the Trusthouse Forte approach; strategic management - a theoretical overview and its application to the hospitality industry. Part 2 Strategic business systems: critical information needs for achieving strategic goals; productivity and performance measurement and monitoring; quality assurance; the application of retailing strategies to the management of hospitality. Part 3 Managing hospitality services: human resource management - a response to change in the 1990s; consumer strategies for assessing and evaluating hotels; integrated marketing organization for hospitality firms. Part 4 Strategy for international markets: strategic developments for the 1990s - implications for hotel companies; international marketing in the hospitality industry; change in international hotel companies' strategies; the global hospitality industry of the 1990s.