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The Designer Brand Invasion of India
Hachette Book Publishing India Pvt Ltd
Published on 15. November 2017
Book
Hardback
448 pages
978-93-5009-053-4 (ISBN)
Description
The well-published Forbes list revealed that India has more billionaires than Japan. The 36 billionaires had a combined wealth of $191 billion, contrasting sharply with the 400 million Indians who still live on less than a dollar a day. As such, India as a society has always had wealth levels at each end of the spectrum. This book deciphers the growth of the Indian market for luxury goods and services across sectors and the underlying trends that determine them. It also profiles the new consumer, his mindset, his changing behaviour patterns and taste and follow his aspirations to predict future trends. The business of luxury is just that - a business. This book is the first-ever comprehensive look at the growth of the Indian market for luxury goods. It examaines the luxury sector from both the seller and the consumer point of view, as well as analysing the business environment, challenges and growth prospects for the sector in India.
More details
Language
English
Place of publication
Gurgaon
India
Dimensions
Height: 234 mm
Width: 153 mm
ISBN-13
978-93-5009-053-4 (9789350090534)
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Schweitzer Classification
Persons
Suman Tarafdar is Deputy Features Editor at The Financial Express and also the author of the Penguin Indian Cinema Quiz Book. Taneesha Kulshrestha is a business journalist who has worked with leading financial dailies such as The Financial Express and Mint.