Market Research Methodologies
Multi-Method and Qualitative Approaches
Published on 31. August 2014
Book
Hardback
300 pages
978-1-4666-6371-8 (ISBN)
Description
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
More details
Series
Language
English
Place of publication
Hershey, PA
United States
Target group
Professional and scholarly
Dimensions
Height: 286 mm
Width: 221 mm
Thickness: 22 mm
Weight
1088 gr
ISBN-13
978-1-4666-6371-8 (9781466663718)
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Schweitzer Classification
Persons
Dr. Ali Ghorbani is an assistant professor of business administration in Payame Noor University (PNU), IRI. He holds PhD, M.Sc and B.Sc degrees in business administration from PNU. Ghorbani has published more than 35 manuscript and presented several papers in international and national journals and conference about e-commerce, e-business, e-banking, e-entrepreneurship, IT application in organizations and marketing strategies. In addition to he has attained the first rank at MCs Examination of Islamic Azad University, he has won third rank award in 6th Scientific Congress of Payame Noor University Students. Now, he is member of editorial board of several international journals. He has contributed in several special issues of journals and books as a member of editorial board.