Selling Sounds

Reviews / Votes

Virgin's music emporium will soon become a thing of the past: Like so many other retail music stores of late, it has announced that it is going out of business. The story of Selling Sounds, then, is especially timely. -- Ken Emerson Wall Street Journal 20090512 A fascinating, well-written, richly detailed story of how music became a commodity in America...[Suisman's] scholarship is amazingly wide-ranging. -- William F. Gavin Washington Times 20090603 [It's a] fascinating narrative that David Suisman unfurls...Here you learn everything from how the work of creating the songs is distributed to the various sales techniques employed by song pluggers (basically, the salesmen of music publishing), including the use of slides to add a visual component to the song. While there are numerous accounts of the position of so-called song pluggers in the development of popular music in the first decades of the 20th century, one rarely encounters a description that so accurately and compellingly details the quotidian life of these remarkable salesmen and the ways in which they learned to compete while peacefully coexisting...This [is a] really wonderful book. It warrants repeated readings and deep consideration. It is full of surprising revelations and some truly hilarious anecdotes. Well-researched and beautifully documented, replete with beautiful illustrations and photographs, this book belongs on the shelf of any reader serious about popular music and the music industry and given the impact of that industry on our daily lives, that really ought to be all of us. -- Chadwick Jenkins PopMatters 20090619 Suisman...tell[s] an alluring story. -- George Anders Forbes.com 20090707 A fascinating new book about the formative history of the American music business. -- Matt Miller The Deal Magazine 20090715 Inventors ran wild during the years bracketing the turn of the 20th century, creating technology that repeatedly transformed the ways people heard and consumed music. It happened again a hundred years later, which makes David Suisman's lucid account of the emergence and consolidation of the music industry particularly welcome. -- Grant Alden Wilson Quarterly 20090601 [A] meticulously researched history of [the music industry's] early days. -- Mark Athitakis Washington Post 20090823 Though the story Suisman tells is a broadly familiar one, he has assembled valuable reminders of something many would rather ignore; namely, the extent to which the music we hear, and how we hear it, has less to do with our personal preferences than with what a large, well-organized sector of business makes available to us. Most listeners--and, I'd wager, artists--would surely prefer to see their musical experiences as a respite from capitalism, not a function of it. Still, it would be hard to deny that phenomena from the selling of youth culture back to itself in the form of rock and roll to the rise of ringtones as a tiny, publicly audible lifestyle indicator (and a fresh income stream) are rooted in structures and processes whose origins Suisman describes. -- Franklin Bruno Los Angeles Times blog 20090915 With Selling Sounds, David Suisman kicks the legs out from the romantic account of the music industry's innocent start and slow move to commercial heartlessness. Suisman investigates the early decades of the popular music industry, from 1880 to 1930, and his descriptions of the upstart crews of scrappy entrepreneurs who hawked sheet music in the old days call to mind the corporate suits at major labels plugging the next Disney-spawned tween star or mall punk band. Put it in a pretty package and the kids will go ape for it. For Suisman popular music has always been heavily commercialized (songs, albums and artists are just more widgets to be peddled), and his book leaves one wondering whether the history of commercial music resembles the aesthetics of the pop song: the pattern has little variation but has proved to be endlessly repeatable, and mostly profitable. -- J. Gabriel Boylan The Nation 20100111 If you're interested in the history of the music industry, or have wondered idly how the song that's stuck in your head got to be there, you should read David Suisman's detailed and entertaining Selling Sounds: The Commercial Revolution in American Music. Every page held a new discovery for me, from the competitive world of song pluggers (piano-and-crooner teams hired to perform songs in advance of the sheet music publication, often to "spontaneous" applause from plants in the audience), to the rise of the player-piano (in 1900, it would have been regarded as more potentially culture-transforming than phonographs), to the reason tenors surpassed sopranos in popularity (their voices better masked deficiencies in early recording), to Irving Berlin's nine rules--some seemingly contradictory--to writing a hit song. The chapter on Black Swan Records alone, which from 1921 to 1923 attempted to combine racial uplift with a viable business model, is worth the price of admission. Selling Sounds is a profound and fascinating book, not just for academics but for anyone with ears. -- Ed Park The Millions 20091221