Eventplanner

Foreword 11
Why organise your event? 15
Why? 15
Events as part of
the marketing mix 20
What is an event? 21
Event objectives 22
Types of objectives 22
Formulating objectives 24
Return On Investment 26
ROI model 26
Measuring 28
Creating value 29
Target group 31
Target sub-groups 33
One or more target groups? 33
Profile 34
Number of guests 35
Micro-events 36
I.
Team, action plan and project
management 39
Organisational team 39
Organising yourself -
or getting others to do it? 40
Internal team 43
External suppliers /
service providers 44
A mix of internal and external? 48
A new tool: AI 48
Action plan or call sheet 51
How detailed does your
action plan need to be? 52
Project management for events 54
The 'classic' project approach 54
The 'agile' project approach -
Scrum 56
II.
Event logistics 61
Process thinking 61
Process chains 62
Capacity calculations 66
III.
Budget 69
Drawing up a budget 69
Functional cost classification 69
Fixed and variable costs 70
Combination of cost
assessment methods 71
Ticket price and strategy 72
Business case 73
Cash flow 74
Creative business models 74
Sponsoring 76
Budget checklist 77
IV.
Date, duration and time 81
Date 81
Target group 81
Unsuitable periods 82
Which days? 82
Competition 83
Duration 86
Time 87
V.
Concept and programme 89
Programme elements 89
Theme 93
Event concepts and
visitor experience 96
The hero's journey 98
Gamification 104
Creating concepts 106
Hybrid & online events 107
Why organise a hybrid or
online event? 108
Format 109
Interaction 110
Business model 111
VI.
Briefing 113
Four elements 113
Company 113
Event 114
Supplier 114
Budget 116
Event briefing 116
VII.
Promote your event 119
Guest list 119
Invitations 121
Essential information 122
No-show 123
Medium 125
Dress code 126
Checklist for the invitation
trajectory 128
Marketing 130
Marketing plan 132
Media plan 133
Content marketing 135
Growth hacking 137
Website 140
E-mail marketing 143
Marketing automation 146
Google 147
Analytics 149
Social media 149
Press 159
VIII.
Printing and branding 165
Layout and visual identity 165
Printer 167
Type of paper 169
Format 169
Printing tickets 170
Visual images 171
Checklist for printing
and printed matter 172
Invitation trajectory 172
During the event 172
After the event 172
IX.
Venue (location) 175
Choosing a venue 175
Checklist for venues 176
Original locations 180
Tents 182
Open air 183
Capacity, room layout and set-up 183
Meetings and congresses 185
Festive occasions 186
Events abroad 188
Accessibility 190
X.
Catering 193
Which party caterer? 193
Culinary choices 198
Vegetarian food, allergies and
intolerances 201
Numbers and averages 202
Drink 202
Appetisers and hors d'oeuvres 204
Service 204
Number of guests 205
Healthy and sustainable catering 205
XI.
Transport 209
Own transport 209
Route description 209
Parking 210
Cyclists 213
Shuttle service 214
Organised transport 215
Bus 216
Train 217
Boat 217
Taxi 217
Limousines 218
Aeroplane or helicopter 218
Other methods 219
XII.
Entertainment and speakers 221
Function 222
Checklist entertainment 227
Speakers and moderators 230
Great speakers - and how
to find them 232
Types of presentation 233
Presentation tips 234
Day chairman/presenter 238
XIII.
Decoration 243
Location as decor 244
Decorative elements 244
Floral decoration and the use of
greenery 245
Themed decoration 250
Furnishings 250
Lighting 252
XIV.
Event technology 255
Audio 257
Sound systems 257
Microphones 258
Translation facilities 259
Visual equipment 262
Projector/beamer 262
Projection screen 264
Smart boards 264
Plasma and LCD screens 265
Video walls 265
LED screens 265
Light 266
Podia 267
Special effects 269
Laser show 270
Video show 270
Fireworks 271
Recent developments 271
(Live) photograph and
video captation 272
Drones 274
Internet 275
Capacity? 276
Interactive voice systems 280
Event apps 280
Video conferencing 282
XV.
Security, first aid
and hostesses 285
Security and surveillance 285
Personal security 286
Security meetings for (public)
events 290
Crisis communication and
disaster management 291
Crowd and traffic management 294
Traffic flows 297
Fire security 298
First aid and doctors 299
Safety first 299
Weather monitoring 301
Hosts and hostesses 301
Registration 304
XVI.
Permits and insurance 307
Permits 307
Event permits 308
Copyright, royalties and
performance rights 308
Excess noise 308
Erection of tents, podia,
scaffolding and tribunes 309
Hours of closing 309
Serving of alcohol 309
Food 310
Fireworks 310
Drones 310
Insurance 310
Civil liability 311
Material damage 312
Cancellation 313
Accidents involving physical
injury 316
Money 317
Transport 317
XVII.
Sustainable events 319
Sustainable suppliers 320
Waste 320
Technology and equipment 322
Transport and travel 322
Catering 323
XVIII.
Production 325
Production office 327
Keep calm! 328
XIV.
Cyber security and privacy 331
Why is privacy so important? 331
Privacy legislation 331
What is cyber security? 333
Cyber threats 334
XX.
Evaluation and wind-up 341
Wind-up 341
Evaluation 342
Preparations 346
Event 346
Wind-up 347
A thank-you mail 347
XXI.
Wedding planner 349
Wedding planner or
master of ceremonies? 349
Marriage proposal 350
Start with a mood board 350
Action plan and planning 351
Invitations and RSVP 351
Wedding procession 352
Printing 352
Dream venue and catering 353
Getting ready for the most
wonderful day of your life 355
Ceremony 355
Reception and evening
dinner & dance 357
Seating plan 358
XXII.
Follow the trends... 361
eventplanner.net event software 361
eventplanner.PRO 362
eventplanner.net-app 362
eventplanner.tv and podcast 363
'Get Inspired' events and
eventplanner.live 363
Reference works and further
reading 364
Acknowledgements 366