Management of a Sales Force
Published on 1. October 1994
Book
Paperback/Softback
704 pages
978-0-07-114759-0 (ISBN)
Description
Focusing on the fields of manufacturing and wholesaling, the authors offer a real world approach to sales force management, intentially avoiding mathematical and behavioural models. Topics dealt with include, staffing, teritories, total quality management, market orientation, and strategic selling. Ninth revised edition.
More details
Edition
International 9 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
indices
Dimensions
Height: 230 mm
Weight
1050 gr
ISBN-13
978-0-07-114759-0 (9780071147590)
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Schweitzer Classification
Other editions
Previous edition
William J. Stanton | Richard H. Buskirk | Spiro
Management of a Sales Force
Book
01/1991
8th Edition
McGraw-Hill Inc.,US
€30.89
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