Industrial Marketing Research (RLE Marketing)
Management and Technique
1st Edition
Published on 22. August 2014
Book
Hardback
290 pages
978-1-138-79163-3 (ISBN)
Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 20 mm
Weight
605 gr
ISBN-13
978-1-138-79163-3 (9781138791633)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Nicholas Stacey | Aubrey Wilson
Industrial Marketing Research (RLE Marketing)
Management and Technique
Book
11/2015
1st Edition
Routledge
€71.70
Shipment within 10-20 days
Nicholas Stacey | Aubrey Wilson
Industrial Marketing Research (RLE Marketing)
Management and Technique
E-Book
09/2014
1st Edition
Routledge
€64.49
Available for download
Nicholas Stacey | Aubrey Wilson
Industrial Marketing Research (RLE Marketing)
Management and Technique
E-Book
09/2014
1st Edition
Routledge
€64.49
Available for download
Persons
Multivolume collection by leading authors in the field
Content
Introduction. Part 1: Management Aspects of Industrial Marketing Research 1. Marketing Research - Aspects in Interpretation 2. Technical-Commercial Considerations 3. Why Industrial Marketing Research? 4. Industrial and Consumer Research - Similarities and Differences 5. Marketing Research in Britain 6. How Marketing Research Aids Management Part 2: The Techniques of Industrial Marketing Research 7. Preparing the Project 8. Use of Secondary Sources 9. Use of Primary Sources 10. Field Techniques 11. Advertising Research 12. Industrial Marketing Research Overseas 13. Economic and Business Forecasting 14. Processing to presentation 15. Buying the Researcher or Buying Research? Conclusion. Appendices.