Media Effects Research
A Basic Overview
Published on 15. October 2001
Book
Paperback/Softback
221 pages
978-0-534-54586-4 (ISBN)
Description
This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea
More details
Series
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Illustrations
illustrations
Dimensions
Height: 229 mm
Width: 159 mm
Weight
340 gr
ISBN-13
978-0-534-54586-4 (9780534545864)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
03/2005
2nd Edition
Wadsworth Publishing Co Inc
€89.32
Article exhausted; check for reprint
Person
Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 �Books for a Better Life� Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.