Trading up
Published on 1. October 2003
Book
Hardback
316 pages
978-1-59184-013-8 (ISBN)
More details
Language
English
Spanish
Place of publication
Hawthorn
Australia
Publishing group
Penguin Random House Australia
Illustrations
Illustrations
ISBN-13
978-1-59184-013-8 (9781591840138)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael J. Silverstein | Neil Fiske | John Butman
Trading Up
Why Consumers Want New Luxury Goods--and How Companies Create Them
E-Book
04/2008
Portfolio
€7.99
Available for download