Successful Event Management
A Practical Handbook
5th Edition
Published on 28. January 2019
Book
Paperback/Softback
352 pages
978-1-4737-5911-4 (ISBN)
Description
The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.
More details
Edition
5th edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 11 mm
Width: 190 mm
Thickness: 245 mm
Weight
570 gr
ISBN-13
978-1-4737-5911-4 (9781473759114)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Content
PART ONE: THE EVENTS BUSINESS
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context
PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context
PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies