Successful Event Management
A Practical Handbook
Cengage Learning EMEA (Publisher)
Published on 24. May 2001
Book
Paperback/Softback
256 pages
978-0-8264-5219-1 (ISBN)
Description
Event management is a key part of most hospitality and tourism courses. This work is a guide to organizing a major event such as festivals, parties, concerts, weddings, and conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and websites to learn from on huge events like the Notting Hill Carnival, to smaller ones like a half-marathon in Wales. This handbook also includes a glossary of terms and an international list of contacts and organizations that can help with putting on an event.
More details
Edition
1985. Corr. 3rd Printing ed.
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
93 b&w line drawings, glossary
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 19 mm
Weight
460 gr
ISBN-13
978-0-8264-5219-1 (9780826452191)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to events; market demand for events; supply and suppliers; implications; making a start; events planning; financial management; preparation, logistics and support; marketing and public relations; the event as a project; during the event; closedown and evaluation.