Mediating the Message
Theories of Influences on Mass Media Content
Published on 1. January 1991
Book
Paperback/Softback
256 pages
978-0-8013-0307-4 (ISBN)
Description
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
More details
Language
English
Place of publication
New York
United States
Target group
Adult education
College/higher education
Illustrations
Illustrations
Dimensions
Height: 229 mm
Width: 152 mm
Weight
344 gr
ISBN-13
978-0-8013-0307-4 (9780801303074)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Studying influences on media content; beyond processes and effects; analyzing media content; patterns of media content; influences on content from individual media workers; influence of media routines; organizational influences on content; influences on content from outside of media organizations; the influence of ideology; linking influences on content to the effects of content; building a theory of news content.