Customer Behavior
A Managerial Perspective
2nd Edition
Published on 18. February 2003
Book
Hardback
512 pages
978-0-03-034336-0 (ISBN)
Description
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
Illustrations
Dimensions
Height: 257 mm
Width: 211 mm
Thickness: 25 mm
Weight
1158 gr
ISBN-13
978-0-03-034336-0 (9780030343360)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
08/1998
South-Western
€74.46
Article exhausted; check for reprint
Content
PART ONE. CUSTOMER BEHAVIOR: POWER, SCOPE, AND CONTEXT. 1. The Customer: Key to Market Success. 2. Determinants of Customer Behavior- Personal Factors and Market Environment. 3. Trends in Determinants of Customer Behavior. PART TWO. FOUNDATIONS OF CUSTOMER BEHAVIOR. 4. The Customer as a Perceiver and Learner. 5. Customer Motivation: Needs, Emotions, and Psychographics. 6. Customer Attitudes: Cognitive and Affective. 7. Researching Customer Behavior. PART THREE. CUSTOMER DECISIONS AND RELATIONSHIPS. 8. Individual Customer Decision Making. 9. Institution Customer Decision Making: Household, Business and Government. 10. Relationship Based Buying. PART FOUR. BUILDING LOYALTY AND CUSTOMER VALUE. 11. Customer Loyalty to Products, Brands and Stores. 12. Online Customer Behavior. 13. Creating Market Values for the Customer.