Telecommunications Management: Broadcasting Cable and The New Technologies
Barry Sherman(Author)
McGraw-Hill Professional (Publisher)
2nd Edition
Published on 30. November 1994
Book
Hardback
432 pages
978-0-07-056698-9 (ISBN)
Description
This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses programming, sales, promotion, audience research have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
index
Dimensions
Height: 241 mm
Width: 191 mm
Thickness: 23 mm
Weight
970 gr
ISBN-13
978-0-07-056698-9 (9780070566989)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Barry L. Sherman is Lambdin Kay Professor and Director of the George Foster Peabody Awards at the Grady College of Journalism and Mass Communication, University of Georgia. Chairman of the Department and Associate Director of the Peabody Awards from 1986 to 1991, he was founding Director of the Dowden Center for Telecommunication Studies. In 1995, he was named Frank Stanton Fellow by the International Radio & Television Society in recognition of outstanding contributions to electronic media education. He has also been a Fellow at the National Cable Television Center and Museum in Denver and the Freedom Forum Media Studies Center in New York. A graduate of Queens College, the City University of Anew York (B.A.., 1974; M.A., 1975), and Penn State (Ph.D., 1979) Dr. Sherman teaches and conducts research in the areas of broadcast and cable management and audience behavior. His research and consulting clients have included CapCities/ABC, The Canadian Broadcasting Company, the National Association of broadcasters, Paragon, among others. He writings have appeared in a variety of professional and trade publications, including Journal of Communication, Journal of Broadcasting and Electronic Media, Communication Education, Journalism Quarterly, and Channels.
Content
PART ONE: CORE CONCEPTS1. The Electronic Media Landscape2. Theories of Telecommunications Management3. Telecommunications Industry StructurePART TWO: CORE BUSINESS4. The Radio Business5. The Television Business6. The Cable BusinessPART THREE: CORE PROCESSES7. Patterns of Telecommunications Ownership8. Entering the Telecommunications Marketplace9. Telecommunications Financial Management10. Personnel Management and Employee RelationsPART FOUR: CORE DEPARTMENTS11. Radio Program Management12. Television Program Management13. Sales and Marketing Management14. Audience Analysis15. The Future of Media ManagementIndex