
The Intuitive Customer
7 Imperatives For Moving Your Customer Experience to the Next Level
Palgrave Macmillan (Publisher)
Published on 20. August 2016
Book
Hardback
XIX, 216 pages
978-1-137-53428-6 (ISBN)
Description
Building on the work of Daniel Kahneman (
Thinking Fast and Slow
), Dan Ariely (
Predictably Irrational
), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
More details
Edition
1st ed. 2016
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
23 s/w Abbildungen
XIX, 216 p. 23 illus.
Dimensions
Height: 216 mm
Width: 154 mm
Thickness: 20 mm
Weight
417 gr
ISBN-13
978-1-137-53428-6 (9781137534286)
DOI
10.1057/978-1-137-53430-9
Schweitzer Classification
Other editions
Additional editions
Colin Shaw | Ryan Hamilton
The Intuitive Customer 2016
7 Imperatives for Moving Your Customer Experience to the Next Level
Book
10/2016
Palgrave Macmillan
€32.09
The article will not be published

Colin Shaw | Ryan Hamilton
The Intuitive Customer
7 Imperatives For Moving Your Customer Experience to the Next Level
E-Book
08/2016
1st Edition
Palgrave Macmillan
€58.84
Available for download
Persons
Colin Shaw, Founder & CEO, Beyond Philosophy. A pioneer in the field of Customer Experience, Colin has written four best-selling books on the subject. Colin's background is in operational line management. He has held many senior exec positions in corporate life before founding Beyond Philosophy in 2002. Under Colin's leadership Beyond Philosophy have helped many of the world's most prestigious organizations improve their Customer Experience including American Express, FedEx, IBM and Caterpillar. One client, Maersk Line, the world's largest container shipping company, improved their net promoter score by 40 points in 30 months, which gave a 10% rise in shipping volumes using Beyond Philosophy's methodology.
Ryan Hamilton, Professor of Marketing at Emory University's Goizueta Business School, Atlanta, Georgia. Ryan is an award-winning teacher and researcher in the field of consumer psychology. In 2011 was named one of 'The World's Best 40 B-School Profs Under the Age of 40'.His research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. His research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.
Ryan Hamilton, Professor of Marketing at Emory University's Goizueta Business School, Atlanta, Georgia. Ryan is an award-winning teacher and researcher in the field of consumer psychology. In 2011 was named one of 'The World's Best 40 B-School Profs Under the Age of 40'.His research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. His research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.
Content
1. Too Often Organizations Are Solving The Wrong Problem
2. Guiding Principle 1: Customers Are Irrational Don't Fight It, Embrace It
3. Guiding Principle 2: Customer's Minds Can Be In Conflict With Themselves
4. Guiding Principle 3: Easy Is More Important Than You Think It Is
5. Guiding Principle 4: Customers Are What They Do
6. Guiding Principle 5: Customer Loyalty Is Only A Memory
7. Guiding Principle 6: Customers Do Things And They Don't Know Why
8. Guiding Principle 7: Organizations Halo's Are Slipping
9. What Do Organizations Need To Do?
10. Pulling It All Together
2. Guiding Principle 1: Customers Are Irrational Don't Fight It, Embrace It
3. Guiding Principle 2: Customer's Minds Can Be In Conflict With Themselves
4. Guiding Principle 3: Easy Is More Important Than You Think It Is
5. Guiding Principle 4: Customers Are What They Do
6. Guiding Principle 5: Customer Loyalty Is Only A Memory
7. Guiding Principle 6: Customers Do Things And They Don't Know Why
8. Guiding Principle 7: Organizations Halo's Are Slipping
9. What Do Organizations Need To Do?
10. Pulling It All Together