
Scripted
Custom Lettering in Graphic Design
Wang Shaoqiang(Author)
Hoaki (Publisher)
2nd Edition
Published on 11. November 2021
Book
Paperback/Softback
240 pages
978-84-17656-47-8 (ISBN)
Description
Rediscover the creative and expressive power of handmade correspondence with these modern hand-lettered works of art produced by graphic designers from around the world.
Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message.
After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience.
Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.
More details
Edition
Zweite, PB Ausgabe
Language
English
Place of publication
Barcelona
Spain
Target group
Grafikdesigner, Grafikdesign Studenten, Grafikdesign Dozenten, Lettering und Typografie Liebhaber,
Product notice
sewn/stitched
Illustrations
550
Durchgehend farbige Abbildungen, Fotografien und Zeichnungen
Dimensions
Height: 282 mm
Width: 213 mm
Thickness: 20 mm
Weight
1108 gr
ISBN-13
978-84-17656-47-8 (9788417656478)
Schweitzer Classification
Other editions
Previous edition

Book
12/2017
1st Edition
Flamant
€45.00
Article exhausted; check for reprint
Person
Author
Designer, Designdozent
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.