Scripted
Custom Lettering in Graphic Design
1st Edition
Published on 14. December 2017
Book
Hardback
240 pages
978-84-17084-02-8 (ISBN)
Description
Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience. Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering.
More details
Language
English
Place of publication
Barcelona
Spain
Publishing group
Hoaki Books S.L.
Target group
Professional and scholarly
Grafikdesigner, Schriftbegeisterte, Hobbyschreiber
Illustrations
Ca 500 S/W und farbige Abbildungen
Dimensions
Height: 28 cm
Width: 21.5 cm
Weight
1400 gr
ISBN-13
978-84-17084-02-8 (9788417084028)
Schweitzer Classification
Other editions
New editions
Book
11/2021
2nd Edition
Hoaki
€35.00
Shipment within 3-4 weeks
Person
Author
Designer, Designprofessor, Museumsdirektor
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.