Business Now
2nd Edition
Published on 16. February 2010
Book
Paperback/Softback
448 pages
978-0-07-337728-5 (ISBN)
Description
Business Now focuses on business from a real-world perspective. With more practical application exercises, examples, and reinforced learning throughout, it allows students to continually exercise their critical thinking and problem solving skills with realistic business problems they will likely encounter in their professional lives.The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.
More details
Edition
2nd Revised edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 292 mm
Width: 203 mm
Thickness: 15 mm
Weight
758 gr
ISBN-13
978-0-07-337728-5 (9780073377285)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Laura Dias | Amit Shah
Introduction to Business
Book
06/2009
McGraw-Hill Professional
€76.74
Article exhausted; check for reprint
Content
Chapter 1 The World of Business and Its EnvironmentsChapter 2 How Economics Affects BusinessChapter 3 Entrepreneurship and Starting a Small BusinessChapter 4 The 4Ps of Marketing: Product, Price, Place, and Promotion Chapter 5 Human Resources ManagementChapter 6 Production and Operations ManagementChapter 7 Information Technology in BusinessChapter 8 Finance and AccountingChapter 9 Management: Functions and StylesChapter 10 Leadership and MotivationChapter 11 Business in Global MarketsChapter 12 Social Responsibility and Ethical Behavior in BusinessBonus Chapter: Managing Your Finances