Introduction to Business
Published on 16. June 2009
Book
Paperback/Softback
544 pages
978-0-07-337699-8 (ISBN)
Description
The introduction to business course is evolving-no longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Illustrations
col. Illustrations, maps
Dimensions
Height: 252 mm
Width: 203 mm
Thickness: 23 mm
Weight
932 gr
ISBN-13
978-0-07-337699-8 (9780073376998)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Amit Shah
Business Now
Book
02/2010
2nd Edition
McGraw-Hill Professional
€116.36
Article is exhausted; no reprint
Content
Chapter One: Managing within the Dynamic Business Environment: Taking Risks and Making ProfitsChapter Two: How Economics Affects BusinessChapter Three: Competition in Global MarketsChapter Four: Demonstrating Ethical Behavior and Social Responsibility Chapter Five: Entrepreneurship and Starting a Small BusinessChapter Six: ManagementChapter Seven: Leadership and MotivationChapter Eight: Human Resource Management: Finding and Keeping the Best EmployeesChapter Nine: Marketing Businesses and ProductsChapter Ten: Product and Service PromotionChapter Eleven: Using Technology and BusinessChapter Twelve: Understanding Financial Information and AccountingChapter Thirteen: Securities Markets and Financial InstitutionsChapter Fourteen: Managing Personal Finance