
The Grocers
The Rise and Rise of Supermarket Chains
Kogan Page Ltd (Publisher)
1st Edition
Published on 1. August 1999
Book
Hardback
256 pages
978-0-7494-2191-5 (ISBN)
Article exhausted; check for reprint
Description
An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 234 mm
Width: 142 mm
ISBN-13
978-0-7494-2191-5 (9780749421915)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
01/2011
3rd Edition
Kogan Page Ltd
€43.51
Article is exhausted; no reprint
Persons
Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business. Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).
Content
Tesco; Sainsbury; Safeway; Asda; Marks & Spencer; Aldi; Carrefour; Metro; Tengelmann; Walmart; the lessons learned; on future focus.