
Basics Fashion Design 01: Research and Design
Simon Seivewright(Author)
AVA Publishing SA
2nd Edition
Published on 9. January 2012
Book
Paperback/Softback
192 pages
978-2-940411-70-2 (ISBN)
Article exhausted; check for reprint
Description
The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design 01: Research and Design (2nd edition) investigates fashion design research and how to use it to develop inspired designs and concepts. This second edition of a best-selling title used on courses throughout the UK and US is revised and updated with a new design scheme and many new visuals from the catwalk, the studio and designers' portfolios. It includes new case studies and eleven interviews with key personnel, plus reflective exercises designed to instruct readers on how to excel in carrying out professional fashion research and design.
Reviews / Votes
A very useful sourcebook for both students and professionals. Breaks down the research and design process clearly, helping to understand the importance of relevant research for design. -- Pasqualina Iarrobino * De Montfort University, UK * I LOVE this series of books. They are inspirational, affordable, and informative. I love the interviews with the various designers and others in the industry... Of course, not all students actually go out and buy the book but those that do are impressed and have gone out and gotten some of the others in the series. -- Alisa Caron * The Illinois Institute of Art - Chicago, USA * Very useful and easy to understand book. Great visuals. Used as a resource for myself as a teacher and recommended to students to buy for themselves. Introduces students to design language that they can understand. -- Shelley Campton * Canberra Institute of Technology, Australia * The book will be suitable for the following reasons: very good teaching tools for specific research and design tasks; clear and concise with easy to follow instructions; contemporary and innovative in approach and format. -- Marie Loney * Havering College of FE & HE, UK * This book was very helpful on the topic of the research process in fashion design. Clearly and simply allows the student to know the importance of research and how to analyze and apply the information. The importance of materials and presentation. Great job! -- Joseve Munoz Islas, Universidad Anahuac, MexicoMore details
Series
Edition
2nd edition
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 illus
Dimensions
Height: 230 mm
Width: 160 mm
Weight
490 gr
ISBN-13
978-2-940411-70-2 (9782940411702)
DOI
CBID178351
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Book
07/2016
2nd Edition
Fairchild Books
€35.00
Article is exhausted; no reprint
Simon Seivewright
Basics Fashion Design 01: Research and Design
Book
11/2007
AVA Publishing SA
€49.10
Article exhausted; check for reprint
Additional editions

Simon Seivewright
Basics Fashion Design 01: Research and Design
E-Book
01/2012
2nd Edition
AVA Publishing
€24.49
Available for download
Previous edition
Simon Seivewright
Basics Fashion Design 01: Research and Design
Book
11/2007
AVA Publishing SA
€49.10
Article exhausted; check for reprint
Person
Simon Seivewright graduated from Brighton University in Fashion Textiles Design with Business Studies and won Graduate of the Year at the BHS Graduate Fashion Week exhibition. Simon then exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.
Content
Research- what and why?
What is a brief?
What is reserach?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Alice Palmer
Interview: Wendy Dagworthy
Interview: Alexander Lamb
Interview: Daniel Pollitt
Choosing what to research
Choosing a theme
What are primary sources?
What are secondary sources?
Sources of inspiration
Exercise 2: Recycled garment manipulation
Interview: Dr Noki
Interview: Richard Sorger
Compiling your research
The sketchbook
Techniques for drawing
Collage
Juxtaposition and deconstruction
Cross-referencing
Analysis of research
Focus of key elements
Exercise 3: Focus research pages
Sketchbook examples
Interview: Omar Kashoura
Interview: Jenny Packham
Designing from your research
Bridging the gap
Exercise 4: Collaged research on figures
Model and drape
Photomontage with drapery
Design development elements
Exercise 5: Working with the colour wheel
Market levels in fashion
Exercise 6: Design development 1
Refinement for individual garments
Exercise 7: Design development 2
Selecting ideas to form a collection
Interview: WGSN
Interview: Julien Macdonald
Communicating your ideas
Drawing for design
Templates
Exercise 8: Creating a design development six-figure template
Illustrating with collage
Art materials
Illustration
Working drawings
Layout and composition
Beyond the drawing board
Interview: David Downton
Interview: Caryn Franklin
Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits; Working with ethics
What is a brief?
What is reserach?
What should research contain?
Who are you designing for?
Exercise 1: Brainstorming
Interview: Alice Palmer
Interview: Wendy Dagworthy
Interview: Alexander Lamb
Interview: Daniel Pollitt
Choosing what to research
Choosing a theme
What are primary sources?
What are secondary sources?
Sources of inspiration
Exercise 2: Recycled garment manipulation
Interview: Dr Noki
Interview: Richard Sorger
Compiling your research
The sketchbook
Techniques for drawing
Collage
Juxtaposition and deconstruction
Cross-referencing
Analysis of research
Focus of key elements
Exercise 3: Focus research pages
Sketchbook examples
Interview: Omar Kashoura
Interview: Jenny Packham
Designing from your research
Bridging the gap
Exercise 4: Collaged research on figures
Model and drape
Photomontage with drapery
Design development elements
Exercise 5: Working with the colour wheel
Market levels in fashion
Exercise 6: Design development 1
Refinement for individual garments
Exercise 7: Design development 2
Selecting ideas to form a collection
Interview: WGSN
Interview: Julien Macdonald
Communicating your ideas
Drawing for design
Templates
Exercise 8: Creating a design development six-figure template
Illustrating with collage
Art materials
Illustration
Working drawings
Layout and composition
Beyond the drawing board
Interview: David Downton
Interview: Caryn Franklin
Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits; Working with ethics