Basics Fashion Design 01: Research and Design
Simon Seivewright(Author)
AVA Publishing SA
Published on 26. November 2007
Book
Paperback/Softback
176 pages
978-2-940373-41-3 (ISBN)
Article exhausted; check for reprint
Description
"Basics Fashion Design: Research and Design" will lead you through the essential stages of research and translation into design ideas. It explains the importance of identifying your target market and understanding the different levels and genres of fashion before setting out on the creative research. The book then explores the many avenues for researching, the need to set a theme, concept or narrative to your collection and explains how to translate research into early design ideas and techniques used in bridging the gap between research and design. Design development is also explained and communicated through a series of structured stages. Finally the book shows and explores a variety of approaches to communicating and rendering your design work.
More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Product notice
With flaps
Illustrations
200 colour images
Dimensions
Height: 230 mm
Width: 158 mm
Weight
530 gr
ISBN-13
978-2-940373-41-3 (9782940373413)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions

Simon Seivewright
Basics Fashion Design 01: Research and Design
Book
01/2012
2nd Edition
AVA Publishing SA
€50.89
Article exhausted; check for reprint
Previous edition

Simon Seivewright
Basics Fashion Design 01: Research and Design
Book
01/2012
2nd Edition
AVA Publishing SA
€50.89
Article exhausted; check for reprint
Person
Simon Seivewright is an academic, teacher and freelance designer. Simon has worked with leading fashion houses and designers including Vivienne Westwood and Christian Lacroix. Simon has taught at the London College of Fashion and is currently course leader at Northbrook College, teaching Fashion Clothing and Textiles.
Content
Introduction. Research: what and why?: What is a brief?; Types of brief; What is research?; What is its purpose?; What should research contain?; Brainstorming. Where do you find research?: Choosing a theme or concept; What are primary sources?; What are secondary sources?; Sources of inspiration; Designer case studies. How to compile your research: The sketchbook; Drawing; Collage; Juxtaposition; Deconstruction; Cross-referencing; Analysis of research; Focus on key elements; Mood-, story-, and concept-boards; Examples of layout and composition. Three-dimensional approached to research: Model and drape; Fibre and fabric qualities; Recycled garment manipulation. Designing from your research: Bridging the gap; Design development elements; Ideas generating exercise; Development and refinement of individual garments; Selecting and editing your ideas to form a collection. Communicating your ideas: Sketching and design drawing; Templates; Collage; Working drawings; Art materials; Layout and composition; Illustration. Conclusion. Glossary. Bibliography. Useful resources and canon; Acknowledgements and picture credits; Working with ethics.