Consumer Behavior
5th Edition
Published on 1. April 1994
Book
Hardback
704 pages
978-0-13-669003-0 (ISBN)
Description
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 262 mm
Width: 210 mm
Thickness: 25 mm
Weight
1300 gr
ISBN-13
978-0-13-669003-0 (9780136690030)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Leon G. Schiffman | Leslie Kanuk
Consumer Behavior
Book
06/2000
6th Edition
Pearson Education (US)
€44.56
Article exhausted; check different version
Content
I. INTRODUCTION. 1. Introduction: The Diversity of Consumer Behavior. 2. Consumer Research. 3. Market Segmentation. II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Needs and Motivation. 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Learning and Consumer Involvement. 8. The Nature of Consumer Attitudes. 9. Consumer Attitude Formation and Change. 10. Communication and Persuasion. III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. 11. Group Dynamics and Consumer Reference Groups. 12. The Family. 13. Social Class and Consumer Behavior. 14. The Influence of Culture on Consumer Behavior. 15. Subcultural Aspects of Consumer Behavior. 16. Cross-Cultural Consumer Behavior: A International Perspective. IV. THE CONSUMER'S DECISION-MAKING PROCESS. 17. Personal Influence and the Opinion Leadership Process. 18. Diffusion of Innovations. 19. Consumer Decision Making. V. CONSUMER BEHAVIOR AND SOCIETY. 20. Consumer Behavior Application to Profit and Not-For-Profit Marketing. 21. Public Policy and Consumer Protection. Appendix: Comprehensive Models of Consumer Decision Making.