Consumer Behavior
8th Edition
Published on 2. January 2004
Book
Paperback/Softback
688 pages
978-0-13-067335-0 (ISBN)
Description
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 262 mm
Width: 209 mm
Thickness: 30 mm
Weight
1424 gr
ISBN-13
978-0-13-067335-0 (9780130673350)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Leon Schiffman | Leslie Kanuk
Consumer Behavior
Book
03/2006
9th Edition
Pearson
€117.60
Article exhausted; check for reprint
Previous edition
Schiffman
Consumer Behaviour
Book
08/2003
7th Edition
Prentice-Hall
€49.51
Article exhausted; check different version
Content
PART I. INTRODUCTION.
1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.
PART II. THE CONSUMER AS AN INDIVIDUAL.
4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.
PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.
10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.
PART IV. THE CONSUMER'S DECISION MAKING PROCESS.
15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Glossary.
Company Index.
Name Index.
Subject Index.
Credits.
1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.
PART II. THE CONSUMER AS AN INDIVIDUAL.
4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.
PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.
10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.
PART IV. THE CONSUMER'S DECISION MAKING PROCESS.
15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Glossary.
Company Index.
Name Index.
Subject Index.
Credits.