Quantitative Research Methods in Communication

Reviews / Votes

"Research on issues of social justice could not be more timely, urgent, and fundamental. This volume provides clear and thoughtful guidance on how we can use and learn from social science research to utilize the power of numbers for social good. This volume takes the reader through every stage of the research process, including design, data collection, data analysis, and community-based scholarship. Undoubtedly this book will be foundational for scholars and students who want to use their research for social justice." -Mary Beth Oliver, Bellisario Professor of Media Studies, Penn State University, and President Elect, International Communication Association

"This isn't your father's methods text, and that's a good thing. If you're focused on social justice and suspicious of quantitative methods, this book will show you how quantitative, mixed, and qualitative methods can-and should-all be marshalled to address the important questions we face today. This is an introduction to quantitative research design and execution that successfully engages with societal problems without sacrificing any of the nuance and precision expected from a first-rate textbook." -Larry Gross, Professor, University of Southern California

"This is not just another stats book! Scholarly yet accessible and practical, Scharrer and Ramasubramanian critique the misuse of numbers and, more importantly, show us how to harness the power of numbers for social justice. This is a book that many in our field have been waiting for." -Sonia Livingstone, London School of Economics and Political Science

"In covering the nuts and bolts of quantitative research methods while showing why and how research matters for society, this book is a tremendously valuable resource for students and scholars in Communication and across the social sciences."-Dana Mastro, Associate Dean of the College of Creative Studies and Professor of Communication, University of California, Santa Barbara