Effective Small Business Management
International Edition
8th Edition
Published on 7. April 2005
Book
Paperback/Softback
848 pages
978-0-13-196870-7 (ISBN)
Description
For courses in Small Business Management.
This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 276 mm
Width: 213 mm
Thickness: 29 mm
Weight
1690 gr
ISBN-13
978-0-13-196870-7 (9780131968707)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Norman M. Scarborough | Thomas W. Zimmerer | Doug Wilson
Effective Small Business Management
International Edition
Book
07/2008
9th Edition
Pearson
€66.84
Article exhausted; check for reprint
Previous edition
Norman M. Scarborough | Thomas W. Zimmerer
Effective Small Business Management
A Entrepreneurial Approach: International Edition
Book
09/2002
7th Edition
Pearson
€54.46
Article exhausted; check for reprint
Content
Section 1. The Challenge of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business
Section 2. Building a Business Plan: Beginning Considerations
2. Strategic Management and the Entrepreneur
3. Choosing a Form of Ownership
4. Franchising and the Entrepreneur
5. Buying an Existing Business
Section 3. Building a Business Plan: Marketing and Financial Matters
6. Crafting a Winning Business Plan
7. Building a Guerrilla Marketing Plan
8. Creating a Solid Financial Plan
9. Managing Cash Flow
Section 4. Small Business Marketing Strategies
10. Pricing and Credit Strategies
11. Integrated Marketing Communications
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship
Section 5. Putting the Business Plan to Work: Finding Financing
14. Sources of Equity Financing
15. Source of Debt Financing
Section 6. Location and Layout
16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
17. Purchasing, Quality Management, and Vendor Analysis
18. Managing Inventory
Section 8. Managing People: A Company's Most Valuable Resource
19. Staffing and Leading a Growing Company
Section 9. Legal Aspects of Entrepreneurship
20. Management Succession and Risk Management
21. Ethics, Social Responsibility, and the Entrepreneur
22. The Legal Environment: Business Law and Government Regulation
Appendix: Sample Business Plan
Index
Section 2. Building a Business Plan: Beginning Considerations
2. Strategic Management and the Entrepreneur
3. Choosing a Form of Ownership
4. Franchising and the Entrepreneur
5. Buying an Existing Business
Section 3. Building a Business Plan: Marketing and Financial Matters
6. Crafting a Winning Business Plan
7. Building a Guerrilla Marketing Plan
8. Creating a Solid Financial Plan
9. Managing Cash Flow
Section 4. Small Business Marketing Strategies
10. Pricing and Credit Strategies
11. Integrated Marketing Communications
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship
Section 5. Putting the Business Plan to Work: Finding Financing
14. Sources of Equity Financing
15. Source of Debt Financing
Section 6. Location and Layout
16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
17. Purchasing, Quality Management, and Vendor Analysis
18. Managing Inventory
Section 8. Managing People: A Company's Most Valuable Resource
19. Staffing and Leading a Growing Company
Section 9. Legal Aspects of Entrepreneurship
20. Management Succession and Risk Management
21. Ethics, Social Responsibility, and the Entrepreneur
22. The Legal Environment: Business Law and Government Regulation
Appendix: Sample Business Plan
Index