Effective Small Business Management
A Entrepreneurial Approach: International Edition
7th Edition
Published on 2. September 2002
Book
Paperback/Softback
730 pages
978-0-13-110540-9 (ISBN)
Description
For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management.
This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.
This practical, best-seller teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way-and to imbue it with the staying power necessary to succeed and grow in today's competitive environment.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 254 mm
Width: 202 mm
Thickness: 27 mm
Weight
1278 gr
ISBN-13
978-0-13-110540-9 (9780131105409)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
04/2005
8th Edition
Pearson
€61.99
Article exhausted; check for reprint
Previous edition
Norman M. Scarborough | Thomas W. Zimmerer
Effective Small Business Management
An Entrepreneurial Approach
Book
08/1999
6th Edition
Pearson
€44.63
Article exhausted; check for reprint
Content
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. Entrepreneurs: The Driving Force Behind small Business.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
2. Strategic Management and the Entrepreneur.
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.
III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.
6. Crafting a Winning Plan.
7. Building a Guerrilla Marketing Plan.
8. Creating a Solid Financial Plan.
9. Managing Cash Flow.
IV. SMALL BUSINESS MARKETING STRATEGIES.
10. Pricing and Credit Strategies.
11. Creative Use of Advertising and Promotion.
12. Global Marketing Strategies for Entrepreneurs.
13. E-Commerce and Entrepreneurship.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
14. Sources of Equity Financing.
15. Sources of Debt Financing.
VI. LOCATION AND LAYOUT.
16. Location, Layout, and Physical Facilities.
VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
17. Purchasing, Quality Management and Vendor Analysis.
18. Managing Inventory.
VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.
19. Staffing and Leading a Growing Company.
IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION.
20. Management Succession and Risk Management Strategies in the Family Business.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.
Appendix: Sample Business Plan.
Index.
1. Entrepreneurs: The Driving Force Behind small Business.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
2. Strategic Management and the Entrepreneur.
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.
III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.
6. Crafting a Winning Plan.
7. Building a Guerrilla Marketing Plan.
8. Creating a Solid Financial Plan.
9. Managing Cash Flow.
IV. SMALL BUSINESS MARKETING STRATEGIES.
10. Pricing and Credit Strategies.
11. Creative Use of Advertising and Promotion.
12. Global Marketing Strategies for Entrepreneurs.
13. E-Commerce and Entrepreneurship.
V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
14. Sources of Equity Financing.
15. Sources of Debt Financing.
VI. LOCATION AND LAYOUT.
16. Location, Layout, and Physical Facilities.
VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
17. Purchasing, Quality Management and Vendor Analysis.
18. Managing Inventory.
VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.
19. Staffing and Leading a Growing Company.
IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION.
20. Management Succession and Risk Management Strategies in the Family Business.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.
Appendix: Sample Business Plan.
Index.