The Magic of Bollywood
At Home and Abroad
1st Edition
Published on 30. April 2012
Book
Paperback/Softback
356 pages
978-93-5388-108-5 (ISBN)
Description
Few would deny that the most significant weapon in India's cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy.
In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.
Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.
In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives.
Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.
Reviews / Votes
The Magic of Bollywood: At Home and Abroad explores the wide ranging dimensions of Bollywood as an effective element of India's soft power. Such academic endeavours are rare in the existing scholarship in Indian Cinema.... The critical analysis on the acceptance of certain kinds of films among the Indian diaspora and the natives of various lands are illuminating. The link between the neo-liberal regime and Bollywood is profoundly analysed...very few books have highlighted the relation between the film production scenario and the narratives and style of the films made in India like this one. -- The Sunday Standard A joy to read...brings together a collection of very insightful and authoritative essays probing the multifarious research and impact of bollywood movies within and outside India, also sets the stage for scholarly appreciation of the relationship between culture, Politics, International relations and the power games that such relationships entail.... It is fascinating to see such rigorous research being expended on something that we, in our country, consume as given...even a skim- through is rewarding. -- The Asian Age, 25 September 2012More details
Edition
First Edition
Language
English
Place of publication
New Delhi
India
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Weight
451 gr
ISBN-13
978-93-5388-108-5 (9789353881085)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
07/2012
SAGE Publications India Pvt Ltd
€74.46
Article not available for order
Person
Anjali Gera Roy is a Professor of English in the Department of Humanities and Social Sciences at the Indian Institute of Technology (IIT) Kharagpur, West Bengal, India. She has carried out extensive research on various aspects of Bollywood, as part of a Senior Research Fellowship of the Indo-Canadian Shastri Institute in 2007, as well as on Bollywood's transnational flows at the Asia Research Institute National University of Singapore in 2008-2009.
She has published essays in literary, film, and cultural studies and has also authored and edited several books. She has co-edited with Nandi Bhatia a volume of essays, Partitioned Lives: Narratives of Home,
Displacement and Resettlement (2008), on the Indian Partition of 1947; and with Chua Beng Huat another volume Travels of Bollywood Cinema: From Bombay to LA (2012). Her book on Bhangra's global flows, Bhangra Moves: From Ludhiana to London and Beyond was published in 2010.
She has published essays in literary, film, and cultural studies and has also authored and edited several books. She has co-edited with Nandi Bhatia a volume of essays, Partitioned Lives: Narratives of Home,
Displacement and Resettlement (2008), on the Indian Partition of 1947; and with Chua Beng Huat another volume Travels of Bollywood Cinema: From Bombay to LA (2012). Her book on Bhangra's global flows, Bhangra Moves: From Ludhiana to London and Beyond was published in 2010.
Content
Foreword - ishtiaq Ahmed
Introduction - Anjali Gera Roy
Part 1: BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact - M K Raghavendra
Post-national B(H)ollywood and the National Imaginary Meena - T Pillai
Part 2: BOLLYWOOD'S SOFT POWER: SOME FACTS AND FIGURES
Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema - David J. Schaefer and Kavita Karan
A Regional Mosaic: Linguistic Diversity and India's Film Trade - Sunitha Chitrapu
Part 3: INDIAN FILMS' TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
"Dada Negativity" and Pakistani Characters in Bollywood Films - Kamal ud Din and Nukhbah Taj Langah
Soft Power and Pakistani Viewers - Shahnaz Khan
Bollywood Film Culture in Indonesia's Mediascapes Shuri Mariasih - Gietty Tambunan
Indian Films in the USSR and Russia: Past, Present, and Future Elena - Igorevna Doroshenko
Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics - Gwenda Vander Steene
"Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection - Raju Zakir Hossain
Part 4: NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND
From Tawa'if to Wife? Making Sense of Bollywood's Courtesan - Genre Teresa Hubel
Bollywood in da Club: Social Space in Toronto's "South Asian" Community - Omme-Salma Rahemtullah
Bollywood Internet Forums and Australian Cultural Diplomacy - Andrew Hassam
Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience - Adrian Athique
Bollywood's Circuits in Germany - Florian Krauss
Imdex
Introduction - Anjali Gera Roy
Part 1: BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact - M K Raghavendra
Post-national B(H)ollywood and the National Imaginary Meena - T Pillai
Part 2: BOLLYWOOD'S SOFT POWER: SOME FACTS AND FIGURES
Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema - David J. Schaefer and Kavita Karan
A Regional Mosaic: Linguistic Diversity and India's Film Trade - Sunitha Chitrapu
Part 3: INDIAN FILMS' TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
"Dada Negativity" and Pakistani Characters in Bollywood Films - Kamal ud Din and Nukhbah Taj Langah
Soft Power and Pakistani Viewers - Shahnaz Khan
Bollywood Film Culture in Indonesia's Mediascapes Shuri Mariasih - Gietty Tambunan
Indian Films in the USSR and Russia: Past, Present, and Future Elena - Igorevna Doroshenko
Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics - Gwenda Vander Steene
"Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection - Raju Zakir Hossain
Part 4: NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND
From Tawa'if to Wife? Making Sense of Bollywood's Courtesan - Genre Teresa Hubel
Bollywood in da Club: Social Space in Toronto's "South Asian" Community - Omme-Salma Rahemtullah
Bollywood Internet Forums and Australian Cultural Diplomacy - Andrew Hassam
Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience - Adrian Athique
Bollywood's Circuits in Germany - Florian Krauss
Imdex