The Main Source
Learning from Television News
1st Edition
Published on 8. July 1986
Book
Hardback
272 pages
978-0-8039-2569-4 (ISBN)
Description
The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public's `main source' for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.
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Content
PART ONE: INTRODUCTION
Information Flow in Society
The Social Role of Television News
Theoretical Perspectives
PART TWO: AUDIENCE STUDIES
Long-Term Information and Media Usage
Comprehension of a Week's News
Comprehension of a Single Evening's News
Information-Processing Theory and Television News
Information and Meaning
Audience Explanations of Social Issues
PART THREE: PRODUCER FACTORS
News Story Attributes and Comprehension
News Comprehension and the Working Journalist
PART FOUR: CONCLUSIONS
Television News
Beyond Comprehension
Information Flow in Society
The Social Role of Television News
Theoretical Perspectives
PART TWO: AUDIENCE STUDIES
Long-Term Information and Media Usage
Comprehension of a Week's News
Comprehension of a Single Evening's News
Information-Processing Theory and Television News
Information and Meaning
Audience Explanations of Social Issues
PART THREE: PRODUCER FACTORS
News Story Attributes and Comprehension
News Comprehension and the Working Journalist
PART FOUR: CONCLUSIONS
Television News
Beyond Comprehension