Practical Radio Promotions
Published on 6. January 1992
Book
Paperback/Softback
104 pages
978-0-240-80090-5 (ISBN)
Description
Details the techniques, methods, goals and ethics of successful radio promotions and explains the components of an effective promotions team.
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 127 mm
ISBN-13
978-0-240-80090-5 (9780240800905)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The growth of radio promotions; promotion management; selling the station; promotions elements; planning a promotion; promotions that work; ethics and promotion standards; radio promotions and the future.