Sharpening the Marketing Edge
Published on 1. September 1991
Book
Paperback/Softback
150 pages
978-0-87584-282-0 (ISBN)
Description
This paperback collection of "Harvard Business Review" articles offers recent writing on the marketing function. The selections include new looks at market research, marketing automation, the marketing concept and services marketing.
More details
Series
Language
English
Place of publication
United States
Target group
Professional and scholarly
Dimensions
Height: 280 mm
Weight
320 gr
ISBN-13
978-0-87584-282-0 (9780875842820)
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Schweitzer Classification