Management of Art Galleries
Published on 13. July 2018
Book
Paperback/Softback
152 pages
978-0-7148-7775-4 (ISBN)
Description
The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Reviews / Votes
"Magnus gives the art world plenty to think about."-New York Times"At its core, Magnus's study explores the financial challenges facing galleries today. Anyone in the field can gain insights from his observations and research."-Artsy
More details
Other editions
Previous edition
Magnus Resch
Management of Art Galleries
Book
11/2016
1st Edition
Phaidon Press Ltd
€24.95
Article exhausted; check for reprint
Person
Author
Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power.