Management of Art Galleries
1st Edition
Published on 14. November 2016
Book
Paperback/Softback
152 pages
978-0-7148-7326-8 (ISBN)
Description
The art world is tough, the rules are a mystery, and only the lucky few make money' - so how can galleries succeed?
What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
Reviews / Votes
"This book caused a furor." -Bloomberg"Magnus Resch is the world's most controversial art economist." -Artsy
"Entertaining, necessary, in short: brilliant." -Huffington Post
"The data is impressive!" -The Art Newspaper
"Amusing, interesting, worthwhile." -Art Magazine
"The first real handbook for art galleries." -BZ Berlin
"If you take Management of Art Galleries with humour and a 100 grains of salt you may find yourself enjoying a chuckle while taking in a handful of fun facts and studies." -The Art Newspaper
"A compelling read that explores the inner workings of a very private world... A concise and well-structured book... [Resch's] classification of artists is as accurate as entertaining: superstars, mature/successful artists, local shop artists, vanity artists and poor dogs... A fascinating insight."-FadMagazine.com
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Person
Author
Magnus Resch is an entrepreneur who lectures in cultural entrepreneurship at Europe's leading business school, the University of St Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larrys List, together with his doctoral studies focused on the art market, give this book persuasive power.