Events Management
Principles and Practice
2nd Edition
Published on 18. February 2013
Book
Paperback/Softback
400 pages
978-1-4462-0073-5 (ISBN)
Description
Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
Event entrepreneurship
Project management and financing
New Multimedia technology for events organisers
Sustainable festivals and events
Long term legacy and impacts
The future of the industry
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
Event entrepreneurship
Project management and financing
New Multimedia technology for events organisers
Sustainable festivals and events
Long term legacy and impacts
The future of the industry
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
More details
Edition
2nd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
This text is an ideal resource for undergraduate and postgraduate graduate studying Events Management for the first time.
Edition type
Revised edition
Dimensions
Height: 232 mm
Width: 186 mm
Weight
736 gr
ISBN-13
978-1-4462-0073-5 (9781446200735)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2017
3rd Edition
SAGE Publications Ltd
€124.20
Shipment within 15-20 days
Previous edition
Book
11/2008
1st Edition
SAGE Publications Inc
€63.32
Article exhausted; check for reprint
Persons
Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
Content
PART ONE: CONCEPT AND MANAGEMENT
Introduction to Events Management
Events Destinations and Management
Event Entrepreneurship
Human Resource Management
PART TWO: FINANCE AND LAW
Financial Management in the Events Industry
Costing, Pricing and Capital in Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
PART THREE: MARKETING AND MEDIA
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organizers
PART FOUR: PREPARATION AND OPERATION
Events Assessing, Planning and Monitoring
Event Logistics: An Integrated Approach
Event Production, Design and Lighting
PART FIVE: EVENTS AND BEYOND
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry
Introduction to Events Management
Events Destinations and Management
Event Entrepreneurship
Human Resource Management
PART TWO: FINANCE AND LAW
Financial Management in the Events Industry
Costing, Pricing and Capital in Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
PART THREE: MARKETING AND MEDIA
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organizers
PART FOUR: PREPARATION AND OPERATION
Events Assessing, Planning and Monitoring
Event Logistics: An Integrated Approach
Event Production, Design and Lighting
PART FIVE: EVENTS AND BEYOND
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry