Cases in Advertising and Promotion Management
3rd Edition
Published on 1. January 1991
Book
Paperback/Softback
820 pages
978-0-256-09689-7 (ISBN)
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Edition type
Revised edition
Dimensions
Height: 186 mm
Width: 123 mm
ISBN-13
978-0-256-09689-7 (9780256096897)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
John A. Quelch | Paul W. Farris
Cases in Advertising and Promotion Management
Book
12/1993
McGraw-Hill Education (ISE Editions)
€30.94
Article is exhausted; no reprint