Cases in Advertising and Promotion Management
Published on 1. December 1993
Book
Paperback/Softback
848 pages
978-0-07-114618-0 (ISBN)
More details
Edition
International 2 Revised ed
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 230 mm
ISBN-13
978-0-07-114618-0 (9780071146180)
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Schweitzer Classification
Other editions
Previous edition
John A. Quelch | Paul W. Farris
Cases in Advertising and Promotion Management
Book
01/1991
3rd Edition
McGraw-Hill Inc.,US
€63.08
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