Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
1st Edition
Published on 1. April 2006
Book
Hardback
288 pages
978-0-471-78393-0 (ISBN)
Description
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
--Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
--Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
--Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
--Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
--Joe Vitale, author of There's a Customer Born Every Minute
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
--Michael E. Gerber, founder and Chairman, E-Myth Worldwide, author of The E-Myth Revisited
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
--Seth Godin, author of All Marketers Are Liars and Permission Marketing
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
--Daniel H. Pink, author of A Whole New Mind and Free Agent Nation
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
--Ivan R. Misner, PhD, founder and CEO, BNI, coauthor of Masters of Networking
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients-and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
--Joe Vitale, author of There's a Customer Born Every Minute
Reviews / Votes
The author shares his original system for getting more clients by following seven self-promotion strategies. You'll gain the confidence to authentically market yourself and your services and tap into a bountiful supply of referrals. (Realtor Magazine, July 2006)More details
Other editions
Additional editions
Michael Port
Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book
12/2017
3rd Edition
Wiley
€24.00
Shipment within 15-20 days
Michael Port
Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book
05/2008
1st Edition
Wiley
€15.90
Article exhausted; check different version
Persons
MICHAEL PORT is the creator of The Think Big Revolution, an online club for service professionals; the Book Yourself Solid line of training products; the Product Factory, the #1 information product-creation course on the Internet; and Traffic School, the ultimate Web traffic and conversion system. He owns a successful consulting firm, through which he has provided lectures, training, and coaching services to more than 20,000 business owners. To think bigger about who you are and what you offer the world, please visit him at MichaelPort.com.
Content
Acknowledgments.
Foreword
Author's Note.
Preface.
Module One: Your Foundation.
Chapter 1: The Red Velvet Rope Policy.
Chapter 2: Why People Buy What You're Selling.
Chapter 3: Develop a Personal Brand.
Chapter 4: How to Talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5: Who Knows What You Know and Do They Like You?
Chapter 6: The Book Yourself Solid Sales Cycle Process.
Chapter 7: The Power of Information Products.
Chapter 8: Super Simple Selling.
Module Three: The Book Yourself Solid 7 Core Self-Promotion Strategies.
Chapter 9: The Book Yourself Solid Networking Strategy.
Chapter 10: The Book Yourself Solid Direct Outreach Strategy.
Chapter 11: The Book Yourself Solid Referral Strategy.
Chapter 12: The Book Yourself Solid Web Strategy.
Chapter 13: The Book Yourself Solid Speaking and Demonstrating Strategy.
Chapter 14: The Book Yourself Solid Writing Strategy.
Chapter 15: The Book Yourself Solid Keep-In-Touch Strategy.
Final Thoughts.
References.
Attend a Book Yourself Solid(TM) Seminar.
How to Reach Us.
About the Author.
Index.
Foreword
Author's Note.
Preface.
Module One: Your Foundation.
Chapter 1: The Red Velvet Rope Policy.
Chapter 2: Why People Buy What You're Selling.
Chapter 3: Develop a Personal Brand.
Chapter 4: How to Talk About What You Do.
Module Two: Building Trust and Credibility.
Chapter 5: Who Knows What You Know and Do They Like You?
Chapter 6: The Book Yourself Solid Sales Cycle Process.
Chapter 7: The Power of Information Products.
Chapter 8: Super Simple Selling.
Module Three: The Book Yourself Solid 7 Core Self-Promotion Strategies.
Chapter 9: The Book Yourself Solid Networking Strategy.
Chapter 10: The Book Yourself Solid Direct Outreach Strategy.
Chapter 11: The Book Yourself Solid Referral Strategy.
Chapter 12: The Book Yourself Solid Web Strategy.
Chapter 13: The Book Yourself Solid Speaking and Demonstrating Strategy.
Chapter 14: The Book Yourself Solid Writing Strategy.
Chapter 15: The Book Yourself Solid Keep-In-Touch Strategy.
Final Thoughts.
References.
Attend a Book Yourself Solid(TM) Seminar.
How to Reach Us.
About the Author.
Index.